Directory
Analytics and Alignment
Stacy Billman is responsible for assisting the Director of Analytics and Alignment with developing and documenting processes and systems for key office functions and success metric analysis. She also manages various team-based projects and provides support for the Chief Communications Officers community of practice. When she is not thinking about organizational efficiencies, Stacy can be found planning her next outdoor adventure, baking, scoping out live music preferably at dive bars, listening to music or podcasts, or getting some kind of movement in her day, usually all with her pug mix, Louie, by her side.
Maggie Evenson is the analytics coordinator on the Analytics and Alignment team of Strategic Communications and Marketing. She analyzes web analytics and shares reports to help StratCom teams make data-driven decisions. Maggie also shares her knowledge of Google Analytics and SEO across campus through trainings and unit consultations. Outside of work, Maggie is an avid gardener, jigsaw puzzle enthusiast, and postcard collector.
As a Data Analyst, Jeremy leverages data to identify trends and provide data-driven insight to enhance marketing strategies for academic programs. When Jeremy is not working, he enjoys playing and watching sports and volunteering at his local church.
Tiffany works in the role of Project Development and Logistics Specialist with Analytics and Alignment by managing Illinois brand projects. She enjoys cooking for her family, sewing Halloween costumes and traveling to far off places.
As the Director of Analytics and Alignment, Rashmi combines meaningful metrics, data-based storytelling, process documentation, and project management to drive strategic decision-making. Beyond her role at StratCom, Rashmi is a PhD student in the iSchool and is pursuing research that ties data, higher ed marketing, and user experiences together. During her leisure time, she enjoys reading, spending time with her dog, Puri, and traveling to new places to try new foods.