StratCom is providing training resources for communications and marketing professionals across the university.

Analytics

Marketing Analytics Foundations

Using Site Kit for WordPress

Design

Connecting to University Design Resources

How to Create the Block I Photo Frame

Marketing

Project Management for Marketing

Marketing Analytics Foundations

Messaging

Common Editorial Mistakes and How to Avoid Them

Supporting the Illinois Brand in News Writing

Utilizing the Illinois Brand Personality, Voice and Tone

Photo/Video

Cinematography Tips for Illinois Videos

How to Search the Image Database

How to Create Dynamic Portraits

How to Capture and Edit Excellent Audio in your Illinois Videos

Social and Ads

Essential Questions to Ask when Branding your Social Media Accounts

Crafting a Consistent Social Media Aesthetic Using the Illinois Brand

Web

How to Implement a Custom Title Tag using the Illinois Theme, HTML, WordPress and Drupal

How to Implement Iconography and Graphic Elements Effectively

Web Hosting for Marketing Decision Makers

First Web Vendor Meeting: Consider these Deliverables

Using Site Kit for WordPress