Office of Strategic Communications and Marketing

Media Training

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The News Bureau offers media training to assist faculty members, researchers, administrators, spokespeople and other University of Illinois Urbana-Champaign personnel in working effectively with the news media, from handling information requests to conducting interviews.

News Bureau editors are media relations experts who can teach you the essentials to achieving a good outcome when working with the news media. They’re available for one-on-one media coaching with researchers who are contacted or expect to be contacted by major news outlets regarding the upcoming publication of research findings.

About the Training

Media training will cover:

  • How the media works and what makes the news.
  • How to respond to media inquiries and interview tips.
  • How to craft key messages and communicate them effectively.
  • Typical reporter traps and how to avoid them.
  • Key differences to print, radio and TV interviews.
  • Steps to take after the interview.

To schedule a media training consultation, email

The Chief Communications Officer within each college, school or unit also may be able to prepare faculty members or researchers for media interviews.

Please note: The Associate Chancellor for Strategic Communications and Marketing is the primary spokesperson for the University of Illinois Urbana-Champaign. Any inquiries regarding issues at the university administration level should be immediately forwarded to StratCom at 217-333-5010 or

Additional Info and Resources

Feedback, Questions or Suggestions

Have a media relations topic you’d like added to this page? Email with the subject line: Suggestion for the media training FAQ.