Understanding Brand Basics: Logos and Wordmarks

Workshop description:

Explore the full range of Illinois brand logos and wordmarks. StratCom designers will guide you on best practices to effectively represent your unit across various media and marketing endeavors.

Speaker bios:

Michael Vincent, a senior graphic designer in Strategic Communications and Marketing, specializes in a wide range of visual communications. He provides design and creative direction for major campus events and messages, ensuring consistency and accessibility across platforms. Prior to his current role, Michael focused on branding and advertising in an agency setting.

Michelle Frazier, a senior designer in Strategic Communications and Marketing, specializes in researching and developing university brands, guiding units in adopting new branding and implementing inclusive design practices with extensive experience in brand redesigns and past involvement in brand rollouts. She is also an active member of the WIGG design community.

Charlotte Peloquin is a designer in Strategic Communications and Marketing and also serves as the lead designer for the Office of the Provost. With a focus on developing marketing and brand communications, she collaborates with interdisciplinary teams to create efficient marketing strategies, emphasizing accessibility in all design and communication assets.

Date: 05/21/2024

Time: 10 a.m. - 11 a.m.

Location: Online