Workshop description:

Learn how to navigate the world of paid advertising, exploring diverse strategies and options to amplify your reach through digital ads.

Speaker bios:

Kelly Birky, a double alumna of Illinois and senior associate director at Strategic Communications and Marketing, assists colleges and units across campus in developing their marketing and recruitment strategies. She is passionate about driving impactful campaigns and fostering meaningful connections and has special interests in online education, market research and marketing analytics.

Grace Lamb is a digital marketing and media manager who works to develop, execute and optimize digital marketing campaigns and strategies across campus that are aligned with the university brand standards.