Workshop description:

Master best practices, CAN-SPAM compliance and content planning to create strategic emails that boost your brand voice and connect with your audience.

Host/Moderator: Katie Watson, associate director for institutional communications, Strategic Communications and Marketing

Speaker bios:

Noelle Laghmam is a marketing and communication specialist who helps design and execute strategic marketing campaigns for academic programs, campus initiatives and more. Prior to working in higher education, she enjoyed a long career as a newspaper reporter.

Bridget Lee-Calfas, director of marketing and communications at University of Illinois Extension, has extensive experience in higher education and non-profit sectors. She excels in strategic marketing campaign development, brand building, diverse audience representation and project execution across multiple platforms.