Verified Illinois Social Media Accounts
Accounts in the Verified Account Directory have completed the verification standards for University of Illinois Urbana-Champaign. They are recognized as official accounts of the university.
Standards & Guidelines
Strategic Communications and Marketing has developed a series of basic standards and guidelines that must be met to qualify as a verified social media account representing an administrative or academic unit of the University of Illinois Urbana-Champaign.
Verified status:
- Makes an account eligible for listing on the campus Social Media Directory maintained by Strategic Communications and Marketing;
- Makes content on that account eligible to be shared and disseminated through the official university social media platforms maintained by Strategic Communications and Marketing;
- Formalizes and adds consistency to campus-wide social media communications;
- Provides clarification and guidance for employees managing these accounts; and
- Provides stakeholders and audience members with a level of confidence and trust in the transparency and accuracy of the information posted to these accounts.
These standards for verification are for use with long-term institutional accounts (such as departments, colleges or administrative offices). They are not intended for application to personal accounts, nor for accounts operated by individuals in support of their scholarly or instructional activities, including research projects, grants, etc.
Strategic Communications and Marketing will review applications for verification. Accounts meeting these basic standards will be assigned verified status for a period of one year. StratCom will annually confirm the accounts continue to meet verification standards.
All users who have access to post on behalf of a social media account representing a unit within the university’s organizational administrative structure are asked to confirm they have read these policies and are aware of their responsibilities in the management of this university resource.
Required Basic Standards for Verification
Any account that presents itself as representing an official university unit is a direct reflection on the university and is considered a university resource.
University policies and standards, including state ethics rules and guidelines for the use of state and university resources, apply to University of Illinois Urbana-Champaign social media accounts
As a university account, the content should strategically reflect and advance the goals and mission of the university unit, as defined by the unit. Any content that does not represent positions of the unit should be attributed to the author.
Therefore, to have a verified social media account, units will be asked to:
1. Identify the mission and goals of the unit’s social media accounts
This should be a brief bulleted list or paragraph of the unit’s goals for the accounts.
An example:
Our accounts mirror the goals of our college:
- Recruit students
- Raise money
- Build community the college
- Empower & support our units
- Share the college’s excellent reputation
We have two additional goals:
- Increase engagement on our social media platforms
- Increase followers on all our channels
2. Follow social media security and account access best practices
All university accounts should make every effort to comply with the social media security and account access best practices.
3. Use a comment policy
When possible, use the University Social Media Comment Guidelines regarding the type of comments permitted on the unit’s social media accounts. As a reminder, policies and practices on deleting, hiding or otherwise censoring outside comments or posts on University social media accounts will be a matter of public record and subject to the Freedom of Information Act. StratCom’s best practice calls for deleting or hiding comments only if they violate the stated policy.
As a Verified Illinois account, units commit to adhering to the University Social Media Comment Guidelines.
Comments, links, photos and videos are welcome on all University of Illinois Urbana-Champaign social media platforms. Comments or posts to University accounts can be removed for any of the following reasons, at any time and without notice, if they:
- are obscene, threatening or harassing, as legally defined, or otherwise are not protected by the First Amendment to the U.S. Constitution;
- disclose information that is private or confidential by law or regulation;
- promote or advocate illegal activity;
- violate copyrights or trademarks;
- violate applicable state or federal laws and regulations or University policies;
- are commercial advertising, unsolicited self-promotion, SPAM, or solicitations; or
- endorse or oppose anyone campaigning for election to a political office.
User comments or user posts do not represent the opinions of the University of Illinois Urbana-Champaign.
The University and units adopting these guidelines reserve the right to respond to comments that do not violate the guidelines. The University also reserves the right to refer social media comments and activity to the applicable social media platform and/or authorities for appropriate action.
All users, including page administrators, are subject to the terms of service of each social media site and these guidelines.
6. Follow the campus branding guidelines
- Follow the social media brand standards.
- Profile pictures should include the Block I. Units should use the template provided, or reach out to Strategic Communications and Marketing to have a profile image created.
- Mention in the account bio that the unit account is part of the University of Illinois Urbana-Champaign.
Examples of acceptable account bios- Official account for Gies College of Business at the University of Illinois.
- The world needs pioneers. With 90+ doctoral, 155+ master’s, 25+ fully online programs, our 16,000+ @UofIllinois graduate students are changing the world.
Non-compliance
Units are not mandated to follow these verification standards. However, units that elect not to follow them:
- Will not have their social media accounts listed in the campus Social Media Directory
- Will not be permitted to use the official university logo or wordmark on the unit account’s social profile picture, cover photos, etc.
- Will not have their social media content shared by the university’s official social media platforms maintained by Strategic Communications and Marketing.