Workshop description:

Develop compelling ad campaigns that are consistent with the Illinois brand. Learn how to leverage the Illinois brand to support the goals of your unit and create impactful, on-brand ads that engage your audience.

Presenter bio:

As the assistant director of marketing and communications, Kalee Ackerman collaborates with various campus departments to develop and execute effective marketing strategies. With over a decade of experience in higher education, she has held roles in undergraduate affairs, admissions and advancement, providing her with a comprehensive understanding of the student experience journey.

Taylor Dent is the social and digital strategist, assisting with the organic and paid digital campaigns for the university-level social media accounts.

Cassidy Marcum is a graphic designer and artist who loves to create visually stunning work both in and outside of work. She collaborates on a range of design projects for Strategic Communications and Marketing.